One of the most crucial aspects of design for both aspiring designers and senior designers alike, is to ensure that a design carries out a particular function and communicates the correct concept and emotion to the viewer regardless of its the way it may look. In my dissertation, I looked to investigate the communication of meaning within typographic design in order to determine what the differences are between using the rules or not using them on the overall transmission of messages through design to the viewer. Therefor, by experimenting with the guidelines and how they change designs visually, altering our perception of them, the focus is to transmit an understanding of the rues and their counterpart in terms of their specific purpose in the face of design.

 

As a designer, when to follow the rules of typography and when to push them is something I constantly ask myself in order to create design which accurately communicates the correct message to the viewer, so the dissertation was my way to find out more on the topic and create a broader understanding of it.

 

The dissertation was accompanied by an editorial which looks to investigate and encapsulate many of the ideas discussed throughout the essay, based around both illustrating many of the points outlined through my research and also experimenting further with the concept of following and breaking the rules. The aim would be for designers to see the publication alongside the essay and use it as a visual encapsulation of the ways in which the rules may be used, as well as the ways the rules may be pushed and notice the differences the two approaches may have in order to better understand them and better appreciate that they aren’t a set of authoritative guidelines which much be followed at all costs.